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Android doubles lead over Apple's iOS on mobile ad network


Android continues to inch its way higher as the leading mobile OS on Millennial Media, according to the ad network's October Mobile Mix report.

Google's mobile platform grabbed 56 percent of all ad impressions on the network last month, double iOS's 28 percent share, figures that include both smartphones and tablets together.Android has been the leading mobile OS on Millennial Media's network for almost a year now.

Among the rest of the pack, RIM's BlackBerry OS took home a 13 percent share, leaving 1 percent each for Nokia's Symbian, Microsoft's Windows Phone, and a range of other mobile platforms.



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